fantailFantails are small birds found in New Zealand forests, when you go for a hike or walk through the forests fantails will join you. They flit and dance around you as you walk, fanning out their tail feathers and tweeting loudly.

You always feel better for seeing them, however tough the hike. I’m hoping my clients will feel the same about me!

I was thinking of a name for my company, trying to find something that encompassed digital, new way of working, strategy, consultancy… I had a long list of requirements and after brainstorming with several friends I found I was stuck. I talked to my mother about it. She suggested “Fantail”. I loved it, particularly as it has a nod to my home country.

Watch fantails in the wild.


Image: Fantail  |  Sid Mosell  |  CC BY 2.0