Digital Dispatch 11

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THE NEWS

Virtual Reality is the new hot thing, with reports of its use in social awareness campaigns, to natural history and now to decision-making in a corporate head office. Keep an eye out, as the technology improves we’re learning how to tell stories in Virtual Reality formats.

TIP OF THE WEEK

Tips on building LinkedIn Showcase pages that can be used for brands to, well, showcase their product lines.

PLATFORM DEVELOPMENTS

Twitter features a live stream of Wimbledon.

Instagram adds tools to fight spam.

Facebook adds a ‘find wifi‘ option, I thought my phone already did that but it will be handy to have an in-app option.

SOCIAL MEDIA; THE FAB AND THE FLAWED

The flawed is from May, Walkers is a brand of crisps/chips in the UK and they had a campaign that allowed you to upload your photo to have it appear in a video being held by the charming Gary Lineker. The next part is predictable. People uploaded photos of criminals and other undesirables which made it into the video.

FROM MY BLOG

I wrote about the Engagement Ladder, which ranks visitor involvement from seeing your post to commenting and right through to creating content that supports your brand. In a second post I went into way more detail on how to encourage and build a programme for User Generated Content.

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