Digital Dispatch 5

Digital Dispatch

The News

Facebook removed the human element from the curation of trending topics. The new version removes any context from the headlines and relies on an algorithm. Without context I wonder if the click rates will decline – there may be more updates.

Apple remembered it had a twitter account, Apple does surprisingly little on social media relying on Apple fans to spread the news down to the odd genre of unboxing videos.

Tip of the week

We know that images are effective on social media; here are some awesome tips and tools to created useful social media images. Disclaimer; I’m a big fan of Canva.

Platform developments

Twitter has launched promoted stickers, the first campaign is with Pepsi, and the first set spotted in the wild are from Warner Bros and connected to the launch of the “Fantastic Beasts and Where to Find Them” movie. You can see them in the twitter app if you’re in UK, US, France Japan, Brazil or Spain. There’s no price published by twitter for a set of promoted stickers but one guess puts it at $500K.

More usefully, Twitter now has button you can install on your website to allow visitors to DM you directly, handy if you use twitter as a customer service tool. I did test it, and it works, however I use the hosted form of WordPress which means javascript doesn’t format well, this may be an issue on other platforms.

Linkedin updated some of their content tools, improving the search function for content, and enabling the hashtag functionality we take for granted on other platforms.

Instagram added zoom, for iPhone and now rolling out on android (it’s reached my phone), and brands are using it already.

Social Media; the fab and the flawed

As we wind down from the Olympics, a reminder, if you’re going to cash in from your country’s first ever gold medal winner you might want to put him at the front of the photo (Singapore Airlines have since deleted the photo, here’s hoping they sent Joseph Schooling that champagne). Definitely flawed.

Screen Shot 2016-09-05 at 13.57.48

From my blog

I’ve been playing with Instagram stories, having a lot of fun experimenting with them. I’ve written a “how to” guide, including some examples from businesses. Business use seems to be around events, either covering an event or using themed content.

I read Jeffrey Pfeffer’s book, Leadership BS, and reviewed it. It’s a sobering look at what he terms the Leadership industry.

The latest buzzword; game changer, it’s a term I like, but it seems to be over-used and used for things that could be more accurately termed “improvements”.

 

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